D = Dominance-Challenge – How you respond to problems or challenges.
I = Influence-Contacts – How you influence others to your point of view.
S = Steadiness-Consistency – How you respond to the pace of the environment.
C = Compliance-Constraints – How you respond to rules and procedures set by others.
“All people exhibit all four behavioral factors in varying degrees of intensity.” — W. M. Marston
History of DISC
The Behavioral Profile implements the concepts of DISC, based on the work of Dr. William Moulton Marston. In 1928, he published a book, The Emotions of Normal People, in which he described the theory we use today. The profile is a behavioral assessment designed to accurately measure the four dimensions of normal behavior. Its validity has been scientifically tested. It provides a report with insights and information on specific graphs, including:
. Work Environment
. Adapted and Natural Behavior
. General Characteristics
. Key Strengths
. Improving Effectiveness
. Words That Don’t Work
. Keys to Adapting Effective Communications
Most Popular Applications:
. Interpersonal Communications
. Interview Preparation
. Professional Correspondence Composition
. Portfolio Material
. Team Building
. Customer Service
. Management Development
. Sales Training
Behavioral information for both a person’s natural and adapted styles is easily explained to help understand the differences. Years of straightforward application and testing of every nuance have proven this to be the behavioral assessment you can trust.
The profile has the lowest reading level of behavioral instrument in the industry in order to deliver practicality for every business situation. The assessment form is the most adaptable to both top management and support personnel with understanding for each.